On April 30, International Management & Leadership students delivered a final presentation and report of this year’s Student Consultancy Project with Coca-Cola Austria. The project was to analyze the current state of the eGaming and eSports industry and to recommend potential strategies and action plans for the Coca-Cola Marketing Team.
We are delighted to announce that our students from the International Management & Leadership master program recently finalized their 8-month Student Consultancy Project under the title “Coca-Cola – Transforming Sustainability Efforts and Best Practices to the Customers’ mind”. The students collaborated tightly with the Marketing & Communications Team at Coca-Cola Austria GmbH and the project coordinator, Prof. (FH) Tamás Csermely, Ph.D., M.Sc.
On March 9, our second semester International Management & Leadership students were invited to a “Peace workshop” in the Austrian Parliament by Member of the Parliament Mag. Martin Engelberg. The workshop primarily served to kick off the Peacebell project within the framework of the course Empirical Research Methods.
For this year’s course, LBS Senior Lecturer for Research Methods, Dr. Verena Régent, found a particularly interesting partnership: Together with the Viennese organization “Social City Wien”, the Irish/American musician and artist Michael Patrick Kelly will create a #Peacebell for the city of Vienna.