LBS Master’s students helped enhance NÖM’s fruit yogurt appeal for Gen Z

Lauder Business School´s “Student Consultancy Project” encompassed a team of 8 motivated International Management and Leadership (IML) Master´s students, who were working on a challenging project with the following research question: “What strategies can be implemented to enhance the appeal of NÖM’s fruit yogurt lines among Generation Z, thereby establishing a strong consumer base for future household decision-makers and securing long-term market presence?”

LBS Master Students Assess the Target Market for Philips Speech Processing Solutions

Speech Processing Solutions, a global technology company and leading provider of professional dictation solutions worldwide, enlisted Lauder Business School´s International Management and Leadership (IML) Master´s students´ support to create a global marketing campaign to popularize their solutions to an audience of younger professionals in the legal field.

LBS and JIT GmbH bridge the gap between IT and business with Business Process and Quality Management course

Lauder Business School and JIT GmbH partnered to offer “Business Process and Quality Management” courses to the master´s students in the International Management and Leadership program. The course is part of LBS´ strategy to uphold its commitment to teach STEM (science, technology, engineering, and mathematics) courses and integrate strategies to prepare our students for success in the business world.

Call for Applications – are you our next Graduate Research Assistant?

After a hiatus caused by the Covid pandemic, Lauder Business School is reopening its Graduate Research Assistant Program (GRAP) for all our Masters’ students wishing to gain relevant research experience while pursuing their degree at LBS. Applications for the Graduate Research Assistant position 2023/2024 with Prof. Sandra Pauser are now open!

IML students display research prowess in Vodafone and Coca-Cola projects

This year´s master’s students from the International Management and Leadership (IML) program completed two student consultancy projects that had sustainability as an overarching theme. Second–year IML students delivered their well-documented findings to support two multinational businesses, Vodafone and Coca-Cola, with their sustainability strategy. The long-standing collaboration with Vodafone and Coca-Cola on consultancy projects over the years demonstrates our students´ outstanding academic prowess.

Font Resize