LBS Master’s students helped enhance NÖM’s fruit yogurt appeal for Gen Z

Lauder Business School´s “Student Consultancy Project” encompassed a team of 8 motivated International Management and Leadership (IML) Master´s students, who were working on a challenging project with the following research question: “What strategies can be implemented to enhance the appeal of NÖM’s fruit yogurt lines among Generation Z, thereby establishing a strong consumer base for future household decision-makers and securing long-term market presence?”

LBS Master Students Assess the Target Market for Philips Speech Processing Solutions

Speech Processing Solutions, a global technology company and leading provider of professional dictation solutions worldwide, enlisted Lauder Business School´s International Management and Leadership (IML) Master´s students´ support to create a global marketing campaign to popularize their solutions to an audience of younger professionals in the legal field.

Font Resize