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Guest Lecturer from the Hotel Sacher Vienna

Guest Lecturer from the Hotel Sacher Vienna

On May 24, 2018 we had the privilege to host external lecturer Ms Larissa Dauchner, who works in the field of brand management in the Hotel Sacher Marketing Department. As part of the Statistics for Economics and Business 2 course led by our Senior Researcher Dr. Christian Reiner, our bachelor students had the opportunity to hear her firsthand experience and learn about use and analysis of quantitative and qualitative data in the development of the Hotel Sacherโ€™s marketing strategy and operations.

LBS Research and the Third Mission

LBS Research and the Third Mission

Publications and presentations are important output of applied economic research at Lauder Business School. Depending on the audience and type of journal, the aim can be either to participate in the scientific debate or to inform the wider public of new research results and discuss its social relevance.

LBS Students consulting Furtenbach, the European chemical giant

LBS Students consulting Furtenbach, the European chemical giant

Furtenbach is a chemical company and its core business lies in the field of resins and coatings. It is the third largest company in Europe in its branch. Just to provide a snapshot on its relevance, there is at least one element in every vehicle that was manufactured with the help of its final products.

Dr. Harelโ€™s Exchange Week at LBS

Dr. Harelโ€™s Exchange Week at LBS

Dr. Ronen Harel from the Department of Business Administration of the Ben Gurion University of the Negev visited LBS from April 16 to April 20 as part of the Erasmus+ lecturer exchange program. The purpose of his visit was to shadow LBS lecturers and implement best practices in his home institution.

New Internationalization Project at LBS

New Internationalization Project at LBS

As of January 2018, Lauder Business School is partner in the MA23-funded project โ€žInternationalization@home relaunchedโ€œ which was initiated by the project coordinator, the University of Applied Sciences Vienna for Management and Communication (FH Wien der WKW). The project is meant to foster internationalization in teaching and learning in both universities

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