Claus Ebster has had a varied and widespread career in business and education. After studying in the US and Vienna, where he took his habilitation in Business Administration, he has taught extensively. Claus Ebster is associate professor (Universitätsdozent) of business administration at the University of Vienna and has extensive teaching experience at both the Vienna Medical University and Webster University. In addition to this, he is also the author of numerous academic articles and textbooks on marketing research, shopper marketing as well as the techniques of academic writing. Moreover, he is also the founder of Market Mentor Consulting.