Selected Publications Prof. Dr. Adriana Zait

Journal articles
Andrei, A., & Zaiţ, A., (2014). Perceptions of Warmth and Competence in Online Networking: an Experimental Analysis of a Company Launch. Review of Economics and Business Studies, 7(1), 11-29.
Bertea P., & Zaiţ, A., (2014). Response Styles In Cross-Cultural Research–Evidence From Historical Regions. Cross Cultural Management Journal.
Vicol, O., & Zaiţ, A., (2014). A Country’s Image as Tourist Destination for External Intermediaries: an Instrumental Research. Review Management & Marketing Bucureşti.
Crina Anişoara Lica, C., & Zaiţ, A. (2014). Possible effects of promotional journalism on consumers’ attitudes – an experimental research. Revista Română de Marketing, 1, 2-25.
Bertea, P., & Zaiţ, A., (2013). Scale Validity in Exploratory Stages of Research. Management and Marketing Journal, 11(1), 38-46.
Bertea, P., & Zaiţ, A., (2013). The Relationship between Perceived Risk and Intention to Adopt E-Commerce. Journal Market (TRZISTE), 25(2).
Spalazani, A., Zaiţ, D., & Zaiţ, A., (2011). Organizational innovation – significant factorial connections. Analele UAIC – Secţia Ştiinţe Economice, special number.
Zaiţ, A., & Bertea, P., (2011). Methods for testing discriminant validity. Revista de Management & Marketing Craiova, 9(2), 217-224.
Spalanzani, A., Zait, D., & Zait, A., (2011). Organizational Innovation – Significant Factorial Connections. Proceedings of the 4th International Conference on Globalization and Higher Education in Economics and Business Administration – GEBA 2010, 485-490.
Zait, A., (2010). University Research Triangle – Academic Evaluation Criteria, Scientific Rigour and Perceived Practical Relevance. In Quality Management in Higher Education, 2, 327-330.
Zait, A. (2009). A Double Perspective on Academic Research Results. What do Academics and Practitioners Think About? Proceedings of the 4th International Conference on Business Excellence, 2, 301-303.
Zaiţ, D., & Zaiţ, A., (2009). Research Anticipation: the Methodological Choice. Review of International Compared Management, 10(5).
Chelariu, C., Brashear, T.G., Osmonbekov, T., & Zait, A., (2008). Entrepreneurial propensity in a transition economy: exploring micro-level and meso-level cultural antecedents. In Journal of Business and Industrial Marketing, 23(6), 405-415.
Zait, A., (2006). Lonely thoughts on the meaning of education. In Journal of Organizational Change Management, 19(6), 780-782.
Zaiţ, A. (2006). Management and marketing university education: Opinions and trust levels of different public categories. Management & Marketing Bucureşti, 1(3).
Books
Zaiţ, A., & Anton, O., & Olaru, O., (2006). Marketing direct. Editura Sedcom Libris, Iasi.
Zait, A., (2004). Marketingul serviciilor. Editura Sedcom Libris, Iasi.
Zait, A., (2004). Relatii publice. Editura Sedcom Libris, Iasi.
Zait, A., (2000). Elemente de Marketing Direct. Editura Economica, Bucuresti.
Zait, A., (2000). Echilibru sau dezechilibru economic? Editura Universitatii Alexandru Ioan Cuza, Iasi. (Prize of the Romanian Academy in 2002)