Joint LBS-UAIC paper on entrepreneurial orientation published in REDETE 2015 conference proceedings

LBS strongly believes both in the potential of excellent master graduates and in international partnerships with research universities to boost its publication record. A recently published paper entitled Entrepreneurial Orientation in Several Stages Transition Economies: Could Cultural Profiles Explain the Differences? is a product of the successful collaboration of LBS with its Romanian partner institution Alexandru Ioan Cuza University of Iasi (UAIC) and outstanding IML 2014 graduate Andrés Felipe Uprimny. Co-authored by Professor Adriana Zait (UAIC), Professor Hanno Pöschl and Mr. Uprimny (both LBS), this research article appeared in the peer-reviewed conference proceedings of the 4th REDETE conference.

The conference took place in Graz, Austria in October 2015 as a collaboration of the Universities of Graz and Banja Luka (Republika Srpska/Bosnia). Under the heading of Economic Development and Entrepreneurship in Transition Economies: Assessment of the last 25 years, going beyond the ‘transition’ the event featured a wide array of papers in macro-economics, strategy, finance, marketing and public sector studies as well as research on SME’s, innovation, and entrepreneurship. Logically, the paper by Zait, Uprimny, & Poeschl was presented in the Entrepreneurship section.

Abstract
Entrepreneurship level varies between countries and is positively correlated with a country’s rate of economic growth, as previous studies have shown. Entrepreneurial orientation, as one important antecedent for entrepreneurial intentions and entrepreneurship, is encouraged and developed with various efforts, including through higher education programs. Although much work was devoted to explaining individuals’ entrepreneurial orientation, results are still mixed, the determinants of this construct being quite heterogeneous – personal or individual, family, organizational culture, education, regional subculture (mainly ethnic and religious), national or country layer (cultural dimensions). Through our study we bring a new perspective on individual entrepreneurial orientation, analyzing it in correlation with a new construct, the individual cultural orientation profile (which can largely vary within the same country and region). We used a questionnaire based survey and measured the two variables of interest using the Individual Entrepreneurial Orientation scale suggested by Bolton and Lane and the Cultural Orientation Framework developed by Philippe Rosinski. The sample population consists of bachelor and master students from five EU countries, one developed – Austria and four transitional ones – Czech Republic, Poland, Romania and Slovakia. The selected countries have different classifications according to the Global Competitiveness Report – innovation driven economies (Austria, Czech Republic and Slovakia), transition from efficiency driven to innovation driven economies (Poland) and efficiency driven economies (Romania). We expect individual cultural orientation profile and entrepreneurial orientation to be correlated, providing a more complete possible explanation of differences in entrepreneurial activity at country level. Another implication is that we could suggest a new way of improving entrepreneurial education by taking into consideration people’s individual cultural profiles and offering tailored training.

Zait, A., Uprimny, A.F., & Poeschl, H. (2016). Entrepreneurial Orientation in Several Stages Transition Economies: Could Cultural Profiles Explain the Differences? In Faculty of Economics, University of Banja Luka (Eds.). Proceedings from REDETE 2015: Economic Development and Entrepreneurship in Transition Economies: Assessment of the last 25 years, going beyond the ‘transition’. Banja Luka.