Completed Research

08 Apr Cross-Cultural Business Conference

[vc_row][vc_column width="1/1"][vc_column_text] Cross-Cultural Business Conference 2014 Three papers of LBS researchers were accepted at the Cross-Cultural Business Conference 2014 at the University of Applied Sciences Upper Austria (Fachhochschule Oberösterreich). This international encounter of applied researchers and industry practitioners takes place in the city of Steyr, Upper Austria...

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07 Apr LBS Alumni International

Principal Investigator: Prof. (FH) Dr. Elisabeth Kübler, MSc (LSE) Collaborators: IML 2011 students Duration of the project: June 2012 – April 2013 Contact: research@lbs.ac.at Objectives of the project                                                        This project is set to establish an Alumni Association for all Lauder Business School graduates in order to enable a platform for...

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06 Apr The Impact of Diversity on Learnings Style Preferences

[vc_row][vc_column][vc_column_text]Principal Investigator: Mariia Berkova, MA Collaborator: Prof. (FH) Mag. (FH) Martin Samek Duration of the project: 8 months (IML Master Thesis) Point of departure This successfully defended master thesis examines the impact of diversity on learning style preferences, specifically the influence of a person’s culture on the way he...

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06 Apr Tourism Product Development for an Ethno-religious Segment

[vc_row][vc_column][vc_column_text]Principal Investigator: Prof. (FH) Mag. (FH) Martin Samek Collaborators: IML 2012 students Cooperation partners: Austrian National Tourist Office (ANTO) Duration of the project: June 2013 – May 2014 Contact: research@lbs.ac.at Objectives of the project Austria is a land of many sites, views, cultural gems, local tastes and flavors, lush and never-ending...

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22 Sep Fundraising for the Sigmund Freud Museum in the USA

[vc_row][vc_column width="1/1"][vc_column_text]Principal Investigator: Prof. (FH) Mag. (FH) Martin Samek Collaborators: IML 2011 students Cooperation partners: Sigmund Freud Museum, Mag. Peter Nömaier, MA Duration of the project: June 2012 – May 2013 Contact: research@lbs.ac.at[/vc_column_text][vc_empty_space height="32px"][vc_single_image image="18293" border_color="grey" img_link_target="_self" img_size="medium"][vc_empty_space height="32px"][vc_column_text]Objectives of the project Since 1971, the Sigmund Freud Museum is welcoming...

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22 Sep Gluten-Free Baking Mixtures Market Entry Strategy

Principal Investigator: Prof. (FH) Mag. Julius Dem, MBA Collaborators: IML 2012 students Cooperation partners: Adveni Medical, Co. Duration of the project: June 2013 – May 2014 Contact: research@lbs.ac.at Objectives of the project The members of this collaborative market research and analysis project aimed at analysing the potential for entering the Austrian...

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22 Sep IT- and ERP structures in expansion processes

Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek; DI Peter Weiss Collaborators: Fulcrum Consulting; Diploma Students 2006 Duration of the project: 6 months Contact: martin.samek@lbs.ac.at Point of departure The focus of this research project was to draw a clear picture of the application of Information Technology and Enterprise Resource Planning...

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22 Sep LBS internship platform

Principal Investigator: Mag. Julius Dem, MBA Collaborators: IML 2011 students Duration of the project: June 2012 – March 2013 Contact: research@lbs.ac.at Objectives of the project                                                        At LBS, Bachelor Students of the sixth, and final semester of their studies, have to gain practical experience by doing an Internship. Students are supposed...

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22 Sep Perception of the brand ja! Natürlich

[vc_row][vc_column width="1/1"][vc_column_text]Title of the project: Perception of the brand ja! Natürlich by the customer segment “18 to 27 years of age” Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek Collaborators: IML 2010 students Cooperation partners: ja! Natürlich – Rewe Group Duration of the project: October 2011 – April 2012 Contact:...

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