Research

22 Sep IT- and ERP structures in expansion processes

Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek; DI Peter Weiss Collaborators: Fulcrum Consulting; Diploma Students 2006 Duration of the project: 6 months Contact: [email protected] Point of departure The focus of this research project was to draw a clear picture of the application of Information Technology and Enterprise Resource Planning...

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22 Sep LBS internship platform

Principal Investigator: Mag. Julius Dem, MBA Collaborators: IML 2011 students Duration of the project: June 2012 – March 2013 Contact: [email protected] Objectives of the project                                                        At LBS, Bachelor Students of the sixth, and final semester of their studies, have to gain practical experience by doing an Internship. Students are supposed...

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22 Sep Perception of the brand ja! Natürlich

[vc_row][vc_column width="1/1"][vc_column_text]Title of the project: Perception of the brand ja! Natürlich by the customer segment “18 to 27 years of age” Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek Collaborators: IML 2010 students Cooperation partners: ja! Natürlich – Rewe Group Duration of the project: October 2011 – April 2012 Contact:...

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22 Sep Personal need for structure in management decisions

Principal investigators: Prof. (FH) Dr. Michael Schmitz Collaborators: Prof. (FH) Mag. (FH) Martin Samek, Mag. Jana Goldmann Duration of the project: January 2010 – August 2010 Contact: [email protected] Objectives of the project In experimental research on the presumed correlation of lack of control and illusory pattern perception, Whitson and Galinsky...

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22 Sep Raiffeisen Bank – A sponsoring strategy evaluation

Principal Investigators: Dr. Manfred Berger and Prof. (FH) Mag. Silvia Kucera Collaborators: IML 2010 students and Hon. Prof. (FH) Maria Veronika Surböck, MSc, MAS Cooperation partners: Raiffeisen Banking Group Duration of the project: October 2011 – April 2012 Contact: [email protected] Objectives of the project This synergetic research project seeks to identify...

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22 Sep One Second: Striving for Success

[vc_row][vc_column width="1/2"][vc_column_text]Project title: One Second: Striving for Success (The new EU Food Labeling Regulations and its implication for an Austrian food importer) Principal investigator: Prof. (FH) Mag. Julius Dem, MBA Collaborators: IML 2013 Students Client/cooperation partner: Winkelbauer GmbH (www.delikat-essen.at) Duration: June 2014 – May 2015 Objectives of the project Winkelbauer GmbH,...

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22 Sep The MOOC Revolution – planning and implementing a form of pedagogical innovation for a broader audience

[vc_row][vc_column][vc_column_text]Project title: The MOOC Revolution – planning and implementing a form of pedagogical innovation for a broader audience: The case of the ‘Store Design and Visual Merchandising’ online course Principal investigator: Prof.(FH) Mag.(FH) Roksela Miha Collaborators: IML 2013 Students Duration: June 2014 – May 2015 Objectives of the project Today’s...

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22 Sep Product Development in Urban Tourism for an Ethno-religious Segment: The coming together of hearts

[vc_row][vc_column][vc_column_text]Principal investigator: Martin Samek Collaborators: IML 2013 Students Client/cooperation partner: Österreich Werbung/Austrian National Tourist Office (ANTO) Duration: June 2014 – May 2015   Objectives of the project Students of the IML 2012 cohort successfully completed the project Tourism Product Development for an Ethno-religious Segment, which was a cooperation of Österreich Werbung/Austrian...

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19 Sep Urban Mobility Project

Principal Investigators: Prof. (FH) Mag. (FH) Martin Samek Collaborators: Students of Intercultural Management and Leadership (year 2009) Cooperation partners: Advisory House, KSR-Group Duration of the project: September 2009 - May 2011 Contact: [email protected] Objective of the project With the constant growth of the automobile fleet in several countries, traffic congestion problems...

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