We are very proud to announce that the Lauder Business School study offer has been enhanced! Following current trends and recent developments in the digital arena, LBS has identified a strong need to transform the field of marketing education.
Inspired by TheGrowthbase and as a response to the job market gap we are delighted to introduce the new Growth Hacking course at LBS. Analyses of the Austrian and the European job markets have shown that qualified workforce in this field is in great demand and the resulting good news is that according to payscale.com “Growth Hackers earn 55,2% more than Digital Marketing Specialists”!
Growth Hacking is a methodology that combines lean-startup principles, digital marketing, coding and data science. It is a data-driven process of rapid experimentation across all marketing channels. It goes far beyond customer acquisition by exploring and testing growth strategies along the whole funnel of a business with the goal of identifying the most effective ways to scale sustainable customer adoption.
Key Facts about the Course
- Start: April 2018
- 12 weeks course
- Hands-on real-life growth projects
- Small, interactive classes
- Price € 749,-
The first month of the course is conceptualized as evening classes Monday-Thursday 6-9 pm. Lessons are conducted by our TheGrowthbase international lecturers and growth experts. The following two months, students will work in teams on real-life growth projects with our partner companies throughout the week, as well as participate in Friday workshops with renowned keynote speakers from Facebook, Viral Roots, WeAreDevelopers, etc. and in 1-on-1 mentoring sessions.
Additionally, every student will receive certificates from Google & HubSpot as part of the course. Moreover, the program will be held at weXelerate, the CEE’s biggest startup and innovation hub that will enable students to network and to experience the dynamic startup spirit.