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The product landscape of the 2030 supermarket

The product landscape of the 2030 supermarket

Winkelbauer GmbH, an Austrian medium-size company which specializes in distributing premium international nutrition brands in Austria, requested support of the Lauder Business School to analyze the development of retailable produce in Austria. Winkelbauer GmbH would like to include the findings and results of this project in their future marketing concepts.

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